Jeff Rodriguez passed away after a long battle with lung cancer in November of 2016. A native of Tampa, Florida, he moved his practice to Golden, Colorado and built a profitable and successful farrier business. He spoke many times at Farrier Focus conferences and in this episode, we share a talk he gave about what it takes to build and maintain a successful farrier image and business.
With his trademark wit and humor, Jeff shared personal experiences and stories to help farriers build more profitable businesses. We hope you enjoy these observations and comments from a remarkable farrier who was committed to helping farriers be more successful and that this talk will help you carefully evaluate the image you project and the type of business you want to build.
In this episode, Bob Smith of Pacific Coast Horseshoeing School shares insights into how to successfully market your farrier business. He shares the differences between products and services and that how and why you market your horseshoeing services will make all the difference between the perception that clients have of you and the price you can charge. You'll get a lot out of this talk from a previous Farrier Focus Conference.
In this episode, we talk with certified journeyman farrier Nate Allen. He studied under Dr. Doug Butler at Northwest Missouri State University and Colorado State University. He taught as an instructor at Mesalands Community College in Tucumcari, New Mexico for many years. He currently serves as an administrator at Central Community College in south central Nebraska.
He has been shoeing horses for more than thirty years and shares lessons he has learned throughout his career, his insights into how farriers learn, and the best methods he has found work when teaching anatomy and the skills of farriery. He also shares insights on how he recovered from a serious injury and his thoughts about the future of the farrier business.
In this episode, we talk with farrier Bryan Farcus of Athens, Ohio. Bryan was a director/instructor of a farrier program at Meredith Manor Equestrian Centre in Waverly, WV for 14 years. In addition, Bryan was an adjunct farrier instructor for Hocking College in Nelsonville, OH for 6 years, and breifly served as a guest instructor for an Equine Science program at Salem International University in Salem, WV. Bryan's other accomplishments include both a Master of Arts degree with a specialization in equine education and also a Bachelor of Science degree in the area of business.
You'll gain some great insights from Bryan's experience on how to relate better to horse owners, the importance of farrier/client communication, and some of his most memorable experiences.
In this episode, we talk with Kevin Oliver of Eddington, Maine who went to Cal Poly in winter and spring of 1973. He has been shoeing horses for more than 44 years and shares experiences and helpful hints from his years as a farrier that can benefit you and your business.
Kevin shares his thoughts about the importance of continuing education, the value of attending a horseshoeing school, tips about treating laminitic horses, and his thoughts about the most valuable tools in the farrier business. You'll get a lot of insight from this master farrier who has spent a lifetime learning the tricks of the trade.
On this episode, we interview Bryan Quinsey, the Executive Director of the American Association of Professional Farriers (AAPF) and the International Association of Professional Farriers (IAPF). He has been involved with the farrier industry since 2003.
Bryan talks about how he got his start, how the AAPF got started, and his thoughts about the future of the farrier business.
In this episode, we talk with Todd Allen, a Certified Journeyman Farrier from Vandergrift, Pennsylvania who has been shoeing horses for more than 35 years. He started in 1982 at Northwest Missouri State University studying under Dr. Doug Butler.
Todd shares valuable lessons from injuries he has received as a farrier, how he learned to balance work and his family, and his thoughts on how to succeed long-term in the farrier business. There are lots of valuable insights and experiences to learn from here regardless of how long you have been working as a farrier.
In this episode, Dr. Doug Butler and Jacob Butler share insights on front limb conformation and unsoundness. You'll get a lot out of this episode on ways you can treat the various unsoundnesses that result front limb conformation deformities.
We recommend you use Chapters 20, 22, and 40 from the Principles of Horseshoeing III as a reference when reviewing the information from this podcast episode.
In this episode, we talk with Pat Burton, CJF, of south Fort Worth, Texas. He has been shoeing horses since the late 1970s and shares his insights on the fundamentals of horseshoeing, some of his early mentors, his experience of becoming certified, and experiences he has had as a certification tester.
You'll gain a lot of valuable advice from Pat on what it takes to build up a successful practice as well as several lessons he learned the hard way that you can use to be successful in your farrier business.
In this episode, we talk with Ian Bevington, CJF about his career, advice on running a multi-farrier practice, raising prices, how he got into owning a farrier supply business, and his thoughts on how farriers can be more successful in their careers.
Ian grew up in Valley, Nebraska and completed his farrier training in 1998. He is a certified Journeyman Farrier and participates in clinics and horseshoeing competitions throughout the country. Ian works closely with area veterinarians to ensure the best possible care for horses and to allow for collaboration on treatment options. He is currently the owner of 3B Farrier Supply store in Valley, Nebraska.
In this episode, we talk with Certified Journeyman Farrier and AWCF Doug Russo, who is the resident farrier at the Lloyd Veterinary Medical Center at the Iowa State University College of Veterinary Medicine. He has been shoeing horses full time for the past 15-16 years.
He shares insights from his career, memorable cases he has worked on, his observations about the future of veterinary and farrier relationships, and his thoughts on certification and research.
In this episode, we talk with FIA President and GE Forge and Tool Representative Dan Bradley. He was recently inducted into the International Horseshoeing Hall of Fame and has been shoeing horses for more than 43 years.
Dan talks about lessons he has learned through the years, insights into the history of tools and manufacturing, how he developed the specialty of working and shoeing with aluminum, some of his most memorable experiences, and his views on licensing and certification.
In this episode, we talk with Walt Taylor, the founder of the AFA and WFA. He started shoeing horses in 1948 and has been involved with the farrier industry ever since. We discuss stories from his career, memorable experiences from the beginnings of the AFA and WFA, and his work with Working Together for Equines, Inc. (a whole horse equine charity). We also discuss his views on being a professional farrier, licensing, his feelings about the state of the farrier industry, and what farriers should be thinking about and preparing for in the future.
In this episode, we talk with Certified Farrier Bob Smith. He is the founder of Pacific Coast Horseshoeing School and has been shoeing horses as a professional farrier for more than 43 years. He was inducted into the International Horseshoeing Hall of Fame at the Kentucky Derby Museum in Louisville, KY in 2010. Bob has authored many articles published in leading equine magazines such as Practical Horseman, Dressage Today, and the American Farriers Journal.
You'll get a lot out of this episode about how farriers learn, mistakes farriers should avoid when shoeing, and some hilarious and inspiring stories from Bob's career as a farrier and educator.
In this episode, we talk with Lee Green of Yucaipa, California about how he got his start in horseshoeing, memorable experiences of shoeing during the 1984 Olympic games in Los Angeles, and lessons he has learned on improving his efficiency in shoeing horses over the past fifty years.
In this episode, Dr. Butler explains the levels of certification in the United States and United Kingdom and the benefits of certification for farriers in reaching a higher standard of their profession.
In this episode, farrier Chris Minick shares how he uses technology and computer skills to improve the way he provides and breaks down his invoices for his clientele. You'll get a lot of insight about how to better run your business with the advantages of technology to make end of the year tax preparation much simpler and easier to navigate. You'll also learn some time saving tips that will help you more efficiently run your farrier business.
In this episode, Farrier Focus Podcast host Jim Butler shares his perspective on The Dark Side of Horseshoeing and how farriers can overcome discouragement and adversity in their businesses. You'll hear several inspiring stories about what it takes to succeed in the farrier business and quotes and ideas that will help you be more of an optimist in your daily work. This was from a talk that was given at a previous Farrier Focus conference.
In this episode, we talk with living legend Rusty Brown who been shoeing horses for more than 50 years. He served as president of the Western States Farrier Association from 1983 to 1987. Rusty is known throughout the farrier industry for crafting beautiful jewelry. You'll love this interview and the sage advice Rusty shares about what it takes to succeed as a farrier today.
In this episode, we interview farrier legend Randy Luikart, who has been shoeing horses for more than fifty years. He is a past president of the American Farrier's Association and has been inducted into the International Horseshoeing Hall of Fame. You'll gain a lot of insight and ideas from Randy on horseshoeing, ways farriers can work together, and how to master the craft of farriery.
In this episode, we talk with farrier legend Ken Mankel about his innovations with gas forges and anvils as well as experiences throughout his career. He shares valuable insights that will help farriers better master their craft.
In this episode, farrier legend Lee Liles shares how he got his start shoeing horses and in particular his specialties of shoeing Tennessee Walking horses and therapeutic cases. He also shares how he started collecting items for the National Museum of Horse Shoeing Tools and Hall of Honor located in Sulphur, Oklahoma.
In this episode, we talk with farrier Steve Kraus, who is the head farrier at the Cornell University College of Veterinary Medicine. Steve is an American Farriers Association Certified Journeyman Farrier and has shod many types and breeds of show and performance horses for more than 53 years. In addition, he has worked for Mustad Hoofcare since 1976 as their farrier consultant, representing the organization across the country at farrier and horse owner clinics and events, as well as testing and developing horse nails, horseshoes, farrier tools, and the hoof care products that Mustad produces and markets. Since 1968, Kraus has also been the farrier for all the equine programs in the Cornell University Athletic department, which includes the Cornell Polo Team, Equestrian Team, and Physical Education Riding Program.
You'll enjoy this insightful interview with Steve about how he got started as a farrier, some of his most memorable stories, and advice for farriers based on the experiences he has had throughout the years shoeing a wide variety of horses.