Jeff Rodriguez passed away after a long battle with lung cancer in November of 2016. A native of Tampa, Florida, he moved his practice to Golden, Colorado and built a profitable and successful farrier business. He spoke many times at Farrier Focus conferences and in this episode, we share a talk he gave about what it takes to build and maintain a successful farrier image and business.
With his trademark wit and humor, Jeff shared personal experiences and stories to help farriers build more profitable businesses. We hope you enjoy these observations and comments from a remarkable farrier who was committed to helping farriers be more successful and that this talk will help you carefully evaluate the image you project and the type of business you want to build.
In this episode, Bob Smith of Pacific Coast Horseshoeing School shares insights into how to successfully market your farrier business. He shares the differences between products and services and that how and why you market your horseshoeing services will make all the difference between the perception that clients have of you and the price you can charge. You'll get a lot out of this talk from a previous Farrier Focus Conference.
In this episode, we talk with certified journeyman farrier Nate Allen. He studied under Dr. Doug Butler at Northwest Missouri State University and Colorado State University. He taught as an instructor at Mesalands Community College in Tucumcari, New Mexico for many years. He currently serves as an administrator at Central Community College in south central Nebraska.
He has been shoeing horses for more than thirty years and shares lessons he has learned throughout his career, his insights into how farriers learn, and the best methods he has found work when teaching anatomy and the skills of farriery. He also shares insights on how he recovered from a serious injury and his thoughts about the future of the farrier business.
In this episode, we talk with farrier Bryan Farcus of Athens, Ohio. Bryan was a director/instructor of a farrier program at Meredith Manor Equestrian Centre in Waverly, WV for 14 years. In addition, Bryan was an adjunct farrier instructor for Hocking College in Nelsonville, OH for 6 years, and breifly served as a guest instructor for an Equine Science program at Salem International University in Salem, WV. Bryan's other accomplishments include both a Master of Arts degree with a specialization in equine education and also a Bachelor of Science degree in the area of business.
You'll gain some great insights from Bryan's experience on how to relate better to horse owners, the importance of farrier/client communication, and some of his most memorable experiences.