Jeff Rodriguez passed away after a long battle with lung cancer in November of 2016. A native of Tampa, Florida, he moved his practice to Golden, Colorado and built a profitable and successful farrier business. He spoke many times at Farrier Focus conferences and in this episode, we share a talk he gave about what it takes to build and maintain a successful farrier image and business.

With his trademark wit and humor, Jeff shared personal experiences and stories to help farriers build more profitable businesses. We hope you enjoy these observations and comments from a remarkable farrier who was committed to helping farriers be more successful and that this talk will help you carefully evaluate the image you project and the type of business you want to build.

In this episode, Bob Smith of Pacific Coast Horseshoeing School shares  insights into how to successfully market your farrier business. He shares the differences between products and services and that how and why you market your horseshoeing services will make all the difference between the perception that clients have of you and the price you can charge. You'll get a lot out of this talk from a previous Farrier Focus Conference.